$0 ways to improve your brand experience

Everything about your business is part of the brand experience, so work to improve it daily.⠀

Improving your brand doesn’t always have to cost money. There are so many things you can do to improve how people feel about your business that cost nothing more than some time and smart work. ⠀

Here are 7️⃣ things you can do next week to elevate your brand:⠀

1️⃣ Interview your clients about their fitness industry experience! You have the world’s best customer research subjects right in front of you. Pick 5 and sit them down. If you want to reward them, make them a coffee or smoothie as a thank you.⠀

2️⃣ Use the @latermedia app to plan 30 days of social media content in one hit. Imagine having all your posts ready to go a month in advance? 😌 #relief⠀

3️⃣ Remember email? Use it to send 10 helpful links to clients. You probably read a lot, so make a list of cool stuff from around the web that you can share regularly. ⠀

4️⃣ Got people who like your posts all the time? DM them to say thanks! Don’t be an opportunist and try to sell them a membership, just send your appreciation. ⠀

5️⃣ Forms, information sheets, letters and other documents NEED to have your logo on them. Take some time and make sure they’re in the same spot on all of them. Consistency is sexy.⠀

6️⃣ Always searching for the right photo in your email? Use Google Drive or Dropbox and create a folder for all your images so they’re easily accessible.⠀

7️⃣ #KonMarie your gym’s entry space. If you have unused equipment, boxes of protein and water or other random stuff lying around, sort it out. People should feel like they’re walking into a sanctuary, not a construction site. If you want to understand the ultimate mood changing experience, walk into a Yoga studio. Instant chill. Learn from that. ⠀

I hope these help, and I wish you a wonderful day of elevating your brand experience 😃⠀

If you do any of these, drop me a line and let me know how it worked out for you 🙏🏽

Boris Kezic

Using branding to bridge the gap between fitness biz owners and the people whose lives they're living to change. In short, I do Good Work for Good People. This blog will be of use to you if you want to learn how to use your brand to succeed, save time on marketing and generally create great experiences for your people.