Having built a successful business on the back of years of hard work, relationship building and study, Stacey and Matty of The Chief Life felt the time had come to elevate their website game to match their meal-plan prowess.
They felt that the website was disconnected from their mission, their ‘why’, and they wanted it brought into alignment.
The first step was to do a full User Experience analysis of the website, and discover where improvements could be made. Together we arrived at the conclusion that the best way to improve the site was to start from scratch, and the evolution of The Chief Life began.
The analysis revealed that while people loved the meal plans and the service provided by The Chief Life, the website was dark and heavy, with a difficult to read white typography on a black background. We wanted to evoke a sense of vibrancy, energy and healthy living that the current website lacked.
The website was re-designed to highlight the bright veggies and fit lifestyle of The Chief Life’s clients, inspiring people to bring colour to their plate and energy to their lives.