Clients but friends but clients (but friends, even on the other side of the world)
There’s no way I’d write about this project without writing about the woman who made it all happen. ⠀
When Melissa first said she’s changing from KURA Strength to OPEX KURA, and asked if I’d like to handle the rebrand, I was so PUMPED. I’d been using her content as inspiration for other gyms I worked with, I loved the vibe of KURA and found myself wondering how to improve something that’s already great.⠀
Once we met (via video chat, because oceans) we immediately clicked. We agreed that brands are more powerful than ads in 2018. We believed in doing things like handwriting cards that were time-consuming but touched people’s hearts. We knew we could create something amazing for OPEX KURA.⠀
Melissa’s a dream client. Her enthusiasm for her work and her community is infectious. When I suggest things for us to work on, no ambition is too crazy, no concept too ‘out there’, and she doesn’t want anything that follows the status quo. And that’s how she approaches life. A true original and someone I’m proud to call not only a client, but a great friend.⠀
@melissa_tron, thank you for trusting me to handle a brand that means so much to you. Thank you for the good vibes, for being an ambassador for my work and for always being you!