Know your file type

EPS, AI, PDF, PNG, JPEG – It can all get pretty confusing. Use this handy cheat sheet to learn which format to use when and why.⠀

📁 EPS, AI, and PDF – Print use⠀

EPS and AI file formats are Vector files, which means that they can be scaled up in size infinitely without losing sharpness. You may not be able to view these files on all computer systems, unless you have the right software installed, but it is the most important file you have. Make sure that your logo designer provides you with an EPS or AI file, preferably in all⠀
of your brand colours.⠀

✅ Best for: Tees, brochures, signage, stationery⠀

📁JPEG – Use on screen and small in-house printing⠀

JPEG is the most common file type for images and is versatile in its use. Beware of enlarging logos in JPEG, as they will quickly become pixelated if taken beyond their original size. ⠀

A high-resolution JPEG (2000px + @ 300dpi) is the ideal file keep handy for small applications. As JPEGs have a solid background, it’s best to have all brand colours on hand.⠀

✅ Best for: Word documents, email signatures⠀

📁PNG – Screen use only⠀

PNG is a purely digital format and should not be used in print. It is very similar to JPEG, but features a transparent background, making it ideal for use on images. Follow the same high-res guidelines as for⠀
JPEGs as it is also pixel based.⠀

✅ Best for: Canva layouts, social media, websites, Powerpoint presentations⠀

Keep your brand looking right by using the correct file format for the right application 👩🔧

Boris Kezic
boris@metconcreative.com.au

Using branding to bridge the gap between fitness biz owners and the people whose lives they're living to change. In short, I do Good Work for Good People. This blog will be of use to you if you want to learn how to use your brand to succeed, save time on marketing and generally create great experiences for your people.