Planning a photo shoot for your gym

So you’ve done it, you’ve booked a photographer and they’re coming to your gym to take some awesome photos. Now what? PLAN THE PHOTO SHOOT!

The better you plan, the better the shots will turn out in the end. Here are 5 steps to planning a successful photo shoot! ⠀⠀
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1⃣ Set a goal!⠀⠀
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Do you want photos to use daily on your social media? Are you looking for staged images to use as website banners? Do you want to get portraits of your team and clients to frame?⠀⠀
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Discuss what you want and what’s needed to get it with your photographer well before the shoot.⠀⠀
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2⃣ Set expectations!⠀⠀
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Know what you’re getting after the shoot. Some photographers will send you all 250 images from a 3-hour shoot unedited, while others will choose the best 8 and edit them to a magazine standard. Define your preference and agree on this with them beforehand to avoid confusion and frustration later. As a guide, aim to get 100 color-corrected, cropped images from a 3-hour shoot of your gym.⠀⠀
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3⃣ Make a shot list!⠀⠀
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Do some research and find the kind of photos you’d love to have of your gym. If you provide a PDF, or better yet, a printed document with photos that you like and reasons of why you like them, the photographer will ❤ you. You’ve let them know what you’re looking for so they can deliver a product you’ll cherish.⠀⠀
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4⃣ Tell people well in advance!⠀⠀
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Everybody likes to look good on photo day. Ideally, give people at least 1 week’s notice that a photographer is coming. People will probably try a little harder to look their fittest and healthiest on this day, and the photos will be better for it. ⠀⠀
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Also, have people let you know if they’re not comfortable having their photo taken, and tell the photographer. Clients will appreciate the respect.⠀⠀
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5⃣ Be there!⠀⠀
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Don’t be an absentee owner on photo day. Even the most professional photographer will want your feedback on the fly. Let them do their thing, but help them coordinate clients, shots and move equipment that isn’t needed out of the frame. Help them present your gym in its best light. ⠀⠀
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Send this blog to someone who’s planning a photo shoot and make sure they get their 💵’s worth! ⠀⠀

Boris Kezic
boris@metconcreative.com.au

Using branding to bridge the gap between fitness biz owners and the people whose lives they're living to change. In short, I do Good Work for Good People. This blog will be of use to you if you want to learn how to use your brand to succeed, save time on marketing and generally create great experiences for your people.